Pavement 2

It’s Not About the Bikes—It’s About the Pavement Markings

Alta Abroad, Healthy Living, Northwest
Fred Young

by Fred Young, Design Associate at Alta Planning + Design

For some of us in Alta’s Seattle office, the Tour de France is a much-anticipated event, but maybe not in the way you’d think. For centuries, the Dutch have been masters of the graphic arts, and they have continued this tradition in the care and precision in which they apply paint to their roadways. With Utrecht being the site of this year’s Grand Depart, we are lucky to have two full days of pavement viewing from the Netherlands.

I was talking with a transportation planner on a trip in Rotterdam recently about my odd interest in the Tour and he said that he had something to show me for my pavement photography “hobby.” He showed me their test paint swatches for ads that appear on the roadway during the race. The water-soluble paint will be sprayed off after the cyclists pass. The city developed this after their previous experiments with ads during the 2010 Tour, many of which are still visible.

Fred Young Rotterdam

The eye candy:

 Rotterdam 2Rotterdam 4Rotterdam 5Rotterdam 6Rotterdam1Rotterdam 3

Fred Young

About Fred Young

Fred Young is a Landscape Architect for Alta based in Seattle, Washington. He specializes in urban bikeway, bridge, and trail design. Some of his projects at Alta include work on the Seattle Bicycle Master Plan Update, the Northgate Bicycle and Pedestrian Bridge, and the Broadway Streetcar Extension.
facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Leave a Reply

Your email address will not be published. Required fields are marked *