Bay Area Bike to School Day Celebrations

Safe Routes to School

The first week of May, schools all over the Bay Area celebrated Bike to School Day. Alta’s Programs team had a hand in several festivities.

Student at Foothill High in Pleasanton handing out goodies to her bicycling peers

In Santa Clara, our Safe Routes program for the City closed with a big event at Briarwood Elementary School. On May 8th, 40 students and parents rode in a bike train to school, escorted by Santa Clara Bike Police. They were greeted by the Safety Patrol and the 49ers mascot, Sourdough Sam. Students fueled up at a hydration station, and got to blend smoothies using our bike blenders. The event was held during Briarwood’s standardized testing, but due to our success with other events throughout the year, and the link between good grades and exercise, the Principal agreed to host the celebration. The event was organized by our subconsultant, Silicon Valley Bicycle Coalition, with direction and support from Alta’s Programs Team.

This May, close to 70 Alameda County schools are participating in bike events, a number that has grown by 53% since 2012. As of May 9th, a total of 2,322 students biked to 44 schools spread throughout the County. On an average day, these schools reported a cumulative total of 784 bicyclists – making today’s count a 338% increase! Alta’s Programs Team is managing the Alameda County Safe Routes to Schools Program, with on-the-ground organizing provided by subconsultant TransForm.

Natalie Wessel

About Natalie Wessel

Natalie Wessel is Alta Planning + Design's Director of Marketing and a member of Alta’s Board of Directors. She also served for several years on the Board of Directors for the Society for Marketing Professional Services (SMPS), and held the roles of Vice President/President Elect, Director of Programs, and Director of Membership.
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